Image via The Australian.
A family operated publisher – out of Shepparton – have recently surpassed the declining standards of the print industry having enjoyed $40 million in revenue, healthy dividends and more Facebook users than readers.
The McPhersons Media Group, with a rich history for the past 125 years, attribute their success to the diversification of assets into the digital market. Not only have they established an Internet service within their communities but have installed a wireless telecommunications infrastructure around country Victoria.
Having embraced the digital revolution, the McPherson family see themselves beyond traditional ‘broadcasters’ of information but rather ‘networkers’ between communities and the news.
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