Data + Digital = revenue
Nov28

Data + Digital = revenue

  Media companies have to adopt a data-driven strategy focusing on long-term revenue opportunities based on customer needs.   Our future will be driven by data – and arguable already is. This data can help advertisers identify which customers to target, what to offer them, and how to reach them. On this note, companies like Quantium are helping some of Australia’s biggest advertisers asses more closely their media planning...

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