The New Marketing Needs of Advertiser Joe
Cross-platform solutions are a win-win-win solution for publishers, advertisers and customers alike however, publishers are behind in the uptake despite advertisers wanting more. With their eyes now open to the plethora of media available and better knowledge of the potential market to be reached, advertisers are turning to other companies who can offer the best digital solution. Owned and operated inventory is not enough as...
Client Acquisition Programs
The Client Acquisition programs are designed to provide a WIN for the media company, advertisers and consumers. Our program not only builds new revenue streams but revives dormant accounts and arrest declines in their existing returns. The creation of such forward sales is established by educating and offering advertisers new and innovative solutions. Implemented over a 2-3 month period, the program culminates in presentations...
Data + Digital = revenue
Media companies have to adopt a data-driven strategy focusing on long-term revenue opportunities based on customer needs. Our future will be driven by data – and arguable already is. This data can help advertisers identify which customers to target, what to offer them, and how to reach them. On this note, companies like Quantium are helping some of Australia’s biggest advertisers asses more closely their media planning...