The New Marketing Needs of Advertiser Joe
Cross-platform solutions are a win-win-win solution for publishers, advertisers and customers alike however, publishers are behind in the uptake despite advertisers wanting more. With their eyes now open to the plethora of media available and better knowledge of the potential market to be reached, advertisers are turning to other companies who can offer the best digital solution. Owned and operated inventory is not enough as...
Mobile Loyalty
inXcess has partnered with Mobile Loyalty to launch ADONnews in Australia, New Zealand, South Africa and the United Kingdom. Mobile Loyalty offers packaged services in the fastest growing sector of marketing – mobile marketing. Their ADONews solution is a 3rd generation mobile advertising technology. It allows for the publication and integration of news and advertising on mobile enabled devices through its ‘responsive application’...
The Mobile Mushroom
Now common knowledge, the rapid growth of digital has meant the declining rate of traditional media consumption. Mobile in particular has increased in share – by 2015, mobile content consumption will finally exceed desktop use[1]. The continued shift to mobile has some unfortunate implications for many publishers, especially those that aren’t ready to act. From the outset, the significant difference between CPM on desktop...
Data + Digital = revenue
Media companies have to adopt a data-driven strategy focusing on long-term revenue opportunities based on customer needs. Our future will be driven by data – and arguable already is. This data can help advertisers identify which customers to target, what to offer them, and how to reach them. On this note, companies like Quantium are helping some of Australia’s biggest advertisers asses more closely their media planning...
The exceptional tale of a locally owned and operated newspaper
Image via The Australian. A family operated publisher – out of Shepparton – have recently surpassed the declining standards of the print industry having enjoyed $40 million in revenue, healthy dividends and more Facebook users than readers. The McPhersons Media Group, with a rich history for the past 125 years, attribute their success to the diversification of assets into the digital market. Not only have they established...
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