The New Marketing Needs of Advertiser Joe
Dec03

The New Marketing Needs of Advertiser Joe

Cross-platform solutions are a win-win-win solution for publishers, advertisers and customers alike however, publishers are behind in the uptake despite advertisers wanting more. With their eyes now open to the plethora of media available and better knowledge of the potential market to be reached, advertisers are turning to other companies who can offer the best digital solution. Owned and operated inventory is not enough as...

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Data + Digital = revenue
Nov28

Data + Digital = revenue

  Media companies have to adopt a data-driven strategy focusing on long-term revenue opportunities based on customer needs.   Our future will be driven by data – and arguable already is. This data can help advertisers identify which customers to target, what to offer them, and how to reach them. On this note, companies like Quantium are helping some of Australia’s biggest advertisers asses more closely their media planning...

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