Mobile Loyalty
Dec02

Mobile Loyalty

inXcess has partnered with Mobile Loyalty to launch ADONnews in Australia, New Zealand, South Africa and the United Kingdom. Mobile Loyalty offers packaged services in the fastest growing sector of marketing – mobile marketing. Their ADONews solution is a 3rd generation mobile advertising technology. It allows for the publication and integration of news and advertising on mobile enabled devices through its ‘responsive application’...

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The Mobile Mushroom
Nov28

The Mobile Mushroom

Now common knowledge, the rapid growth of digital has meant the declining rate of traditional media consumption. Mobile in particular has increased in share – by 2015, mobile content consumption will finally exceed desktop use[1].   The continued shift to mobile has some unfortunate implications for many publishers, especially those that aren’t ready to act. From the outset, the significant difference between CPM on desktop...

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