Media Release Wednesday 24th April 2013

Mobile Loyalty and Riksmedia set to launch Sweden’s largest mobile advertising network for newspapers

Mobile Loyalty, a mobile advertising company listed on the Frankfurt Stock Exchange and Sweden’s Aktietorget, today announced that it has entered into an agreement with Riksmedia to launch Sweden’s largest mobile advertising network.

By utilizing Mobile Loyalty’s ‘ADONnews’ mobile advertising solution, Riksmedia’s partners will (in an effortless and cost efficient way) be able to set up their own local mobile news apps with a unique adservice for local and regional campaigns, as well as national campaigns via Riksmedia. Riksmedia’s partners include 108 newspapers that together reach 3 million readers each week.

Riksmedia is the most recent of several media companies that have selected Mobile Loyalty’s service as its mobile platform and advertising solution. Mobile Loyalty’s solution makes it possible for these companies to quickly launch a mobile service that generates incremental advertising revenue and other business opportunities while leveraging existing assets such as advertisers, advertising networks, and sales teams.

Nicklas Gerhardsson, Mobile Loyalty CEO commented, “Riksmedia with its national network and reach is a very strong contribution to our customer base. By combining its national advertiser base with its local presence, Riksmedia has created a great launching pad for fully exploring and capitalizing on Mobile Loyalty’s unique advertising service and thus reach its goal of becoming Sweden’s largest mobile advertising network.”

Theo Blanco, Riksmedia CEO commented, “Having followed Mobile Loyalty and their development for a long period of time, they are the ideal partner for this initiative by Riksmedia. No other provider offers an equally powerful and flexible solution that leverages the unique characteristics of mobiles and hence making it possible to offer advertising solutions with quick ROI for the advertiser.”

In September 2012, Mobile Loyalty signed Australia’s inXcess Pty Ltd as their licensed reseller in Australia, New Zealand, South Africa, the UK and Ireland.  InXcess pty ltd is Australia’s premier media consultancy firm, implementing projects that attract new advertising customers into cross-platform and long term contracts beyond existing commitments. Current clients include: Seven West Media Group (Seven Network Operations and The West Australian), News Limited, Fairfax Regional Media, Independent Newspapers (Ireland) and Archant (UK).

For more details please contact:

Nicola Walsh
General Manager – Operations

inXcess Pty Ltd
M: +61 400 841 130