Media Release Thursday 1st November, 2012

NEW Mobile Advertising Application to Launch in Australia

Media consultancy inXcess Pty Ltd has secured the reseller license to launch break-through 3rd generation mobile advertising technology into the Australian, New Zealand, UK and South African marketplaces – in partnership with Swedish company, Mobile Loyalty.

With inXcess, Mobile Loyalty intends to assume a strong position in the international digital and mobile marketing industries with their unique and scalable solution based on a combination of methodology, technology and a strong business model.

The platform offers market leading and responsive application functionality to publish news and integrated interactive mobile advertising on phones, tablets and other mobile enable devices. The solution is scalable and profitable for both the media company and their advertisers. Excitingly for local media companies, the technology allows for a new and reinforced revenue stream above existing returns and without excessive upfront costs or extensive resources required from the media company’s perspective.

Mobile Loyalty’s customer and market strategy is focused on the established global players in Newspapers, Magazines, Radio and Television, as well as strong brands and retailers. Mobile Loyalty currently has 16 media company clients.

Listed on the Frankfurt Stock Exchange in July 2011 and listed on Sweden’s Aktietorget in January this year, Mobile Loyalty signed inXcess as their licensed reseller in September 2012 following a long-standing relationship with group company European Newspaper Consultancy (ENC) – A market-leading developer and provider of solutions for “event auctions” to newspapers, with over 70 newspaper clients internationally.

Mobile Loyalty is currently represented at the WAN-IFRA Congress 29-31 October 2012 at the Frankfurt Messe exhibition fairground, hall 8.

inXcess pty ltd is Australia’s premier media consultancy firm, implementing projects that attract new advertising customers into longer term contracts beyond existing commitments. Current clients include: Seven West Media Group (Seven Network Operations and The West Australian), News Limited, Fairfax Regional Media, Independent Newspapers (Ireland) and Archant (UK).

For further information please contact:

Nicola Walsh, General Manager – Operations, inXcess Pty Ltd  Mobile 0400 841 130