Media Release Monday 22nd April 2013

FREE trial of ADONnews – a new Mobile Advertising Solution

Swedish company and inXcess Pty Ltd partner, Mobile Loyalty launched the official ADONnews website last week, showcasing features of their unique mobile advertising solution, and offering publishers and broadcasters a FREE 30 day trial of the mobile platform.

ADONnews enables media owners to increase their revenues in mobile platforms by integrating an innovative, interactive and responsive advertising solution into existing iOS and Android apps and/or mobile websites.

The solution is based on a combination of methodology, technology and a strong business model that proves to be scalable and profitable for both the media company and their advertisers. This is the solution that will make interactive mobile advertising accessible for direct advertisers and profitable for media companies.

The ADONnews website intends to showcase this break-through 3rd generation mobile advertising technology and how advertisers can create and publish ads themselves via a simple web interface. It also provides the opportunity for Media Companies to try the service on a 30 day free trial whereby they can combine their existing content feeds and the mobile advertising solution. By offering this trial, Mobile Loyalty are able to show publishers and broadcasters how simple the solution is and how easy it is for advertisers to manager their own campaigns.

Listed on the Frankfurt Stock Exchange in July 2011 and listed on Sweden’s Aktietorget in January this year, Mobile Loyalty signed inXcess as their licensed reseller in Australia, New Zealand, South Africa and the UK and Ireland, in September 2012 following a long-standing relationship with group company European Newspaper Consultancy (ENC).

inXcess pty ltd is Australia’s premier media consultancy firm, implementing projects that attract new advertising customers into longer term contracts beyond existing commitments. Current clients include: Seven West Media Group (Seven Network Operations and The West Australian), News Limited, Fairfax Regional Media, Independent Newspapers (Ireland) and Archant (UK).

For more details visit the official website http://www.adonnews.com/ or contact:

Nicola Walsh
General Manager – Operations

inXcess Pty Ltd
M: +61 400 841 130

nicola.walsh@inxcess.com.au