Media Release Friday 12th April 2013

Mobile Loyalty exhibiting at WAN IFRA’s Digital Media Europe

Mobile Loyalty will be exhibiting ADONnews at WAN IFRAS’s Digital Media Europe in London from the 15th – 17th April.

This break-through 3rd generational mobile advertising technology is a unique and scalable solution which has revolutionized how media companies deliver to advertisers.

inXcess is a premier media consultancy firm with personnel in Australia, New Zealand, South Africa and the United Kingdom. inXcess’ focus is in implementing projects for media companies that attract new advertising customers into longer term contracts beyond existing commitments.

WAN IFRA’s Digital Media Europe is an annual event for newspaper publishers, which aims to explore new trends that are innovative and creative with the potential to shift the media industry and the emerging digital publishing environment.

General Manager of inXcess, Nicola Walsh, said that ‘ADONnews is an innovative and unique mobile advertising solution which integrates existing apps or RSS news feeds and interactive advertising through a single solution. It provides for a new and reinforced revenue stream above existing returns and most importantly, without excessive upfront costs.’

The company behind the technology, Mobile Loyalty, has generated a product with the functionality to publish news and integrated interactive mobile advertising on smart phones, tablets and other mobile enable devices.

Mobile Loyalty signed inXcess as their licensed reseller in September 2012, following a long-standing relationship with group company European Newspaper Consultancy (ENC). ENC is a market leading developer and provider of solutions for ‘event auctions’ to newspapers worldwide, with over 70 newspaper clients.

For further information about the partnership with Mobile Loyalty, please contact:

Nicola Walsh
General Manager – Operations

inXcess Pty Ltd
M: +61 400 841 130