Media Release – 26 July, 2011
Bid Buy Local is back for 2011
inXcess Pty Ltd have launched the 2nd year of Bid Buy Local with News Limited masthead, The Geelong Advertiser.
The online auction is LIVE from Friday 22nd to Sunday 31st July 2011 at www.bidbuylocal.com.au.
Bidders are furiously bidding on over $1Million of top quality products and services from over 150 vendors. With the growth of online shopping and daily deals sites the auction is perfectly positioned to deliver real savings to shoppers from local retailers.
The auction platform represents the perfect balance between implementing an advertiser focused promotion that benefits local businesses whilst also offering reader’s fantastic deals of up to 50% off the usual selling price of the item(s).
It is a Win Win Win for the retailers as it increases footfall to their store, traffic to their website and there is no cash outlay required beyond the wholesale cost of their goods.
It’s clear the program has worked well in the past for the Geelong Advertiser Group, Group Advertising Director Mark Hallo stating “After our first event 92% of bidders surveyed said they would participate in another Bid Buy Local online auction and almost 90% had referred friends or family to the website. The program has generated fantastic awareness and new customers for our advertisers and most importantly, it’s delivered new clients and immediate incremental revenue to our bottom line – which we plan to grow year on year.”
inXcess’s online auction platform has proven successful for many media companies in Australia including the Geelong Advertiser and other News Limited publications such as Messenger Community Newspapers and Northern Territory News.
For further information please contact: Nicola Walsh, Consultant, inXcess Pty Ltd, 0400 841 130
Download this media release as a Word doc: Media Release Jul 2011 BidBuyLocal