Media Release – 16 November, 2011
Online Auctions proved success
Fairfax Regionals first market to launch the online event auction, www.bidlocalNOW.com.au, has proved to be a success.
With three titles, Bendigo Advertiser, The Courier in Ballarat and The Standard in Warrnambool, coming together to produce over $800,000 of product online for the auction, raising over $165,000 in revenue within the regional area.
One of Fairfax Media group’s main objective for introducing the auction platform was to provide new, inventive ways for their clients to promote themselves. This proved to be a success with over 115 local business getting involved, placing over 1000 items up for auction.
Mitch Crowe, Program Manager, inXcess Pty Ltd commented “local retailers embraced the exciting opportunity of the auction platform to assist in driving traffic into their individual stores.”
“Local Victorian population were offered incredible savings and a reminder of the benefits of shopping locally. The trusted Fairfax Regional publication endorsed the auction ensuring everyone in the community received benefits from the program” stated Crowe.
For further information please contact: Nicola Walsh, Consultant, inXcess Pty Ltd, 0400 841 130
Download this media release as a Word doc: Media Release Nov 2011 BuyLocalNOW