The New Marketing Needs of Advertiser Joe
Dec03

The New Marketing Needs of Advertiser Joe

Cross-platform solutions are a win-win-win solution for publishers, advertisers and customers alike however, publishers are behind in the uptake despite advertisers wanting more. With their eyes now open to the plethora of media available and better knowledge of the potential market to be reached, advertisers are turning to other companies who can offer the best digital solution. Owned and operated inventory is not enough as...

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The Mobile Mushroom
Nov28

The Mobile Mushroom

Now common knowledge, the rapid growth of digital has meant the declining rate of traditional media consumption. Mobile in particular has increased in share – by 2015, mobile content consumption will finally exceed desktop use[1].   The continued shift to mobile has some unfortunate implications for many publishers, especially those that aren’t ready to act. From the outset, the significant difference between CPM on desktop...

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Data + Digital = revenue
Nov28

Data + Digital = revenue

  Media companies have to adopt a data-driven strategy focusing on long-term revenue opportunities based on customer needs.   Our future will be driven by data – and arguable already is. This data can help advertisers identify which customers to target, what to offer them, and how to reach them. On this note, companies like Quantium are helping some of Australia’s biggest advertisers asses more closely their media planning...

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The exceptional tale of a locally owned and operated newspaper
Oct11

The exceptional tale of a locally owned and operated newspaper

Image via The Australian. A family operated publisher – out of Shepparton – have recently surpassed the declining standards of the print industry having enjoyed $40 million in revenue, healthy dividends and more Facebook users than readers. The McPhersons Media Group, with a rich history for the past 125 years, attribute their success to the diversification of assets into the digital market. Not only have they established...

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The inXcess ‘top 10’ bidnow items
Oct09

The inXcess ‘top 10’ bidnow items

  With less than two days to go till Australia’s hottest online auction goes live, the inXcess team have put together an exciting list of items that we’ll be watching closely. Bidders have an opportunity to get these items for up to 50% off market value and with Christmas fast approaching, a bargain for your family, friends and even yourself can be won! Calligaris Magic J Coffee Table Retail Price $2569 Acer Aspire V5 Touch...

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inXcess News April 2012
Apr19

inXcess News April 2012

Welcome to inXcess news, a hub encompassing great information, articles, industry opinion and success stories that will hopefully stimulate your thinking. Contained in this e-news will be industry information, a featured article on what inXcess feels is a pivotal issue within the media industry, and great marketing and sales tips and facts – plus much, much more. Please enjoy the read, join our discussions on facebook and...

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