Case study on Click2bid
How it Works
Online Event Auctions establish a platform that launches your online marketplace with a spectacular event creating a B2C forum for advertisers to sell their products, generate advertising credits and create strategic advertising plans.
The overarching model:
- Advertisers provide goods or services for auction.
- If their product meets it’s agreed reserve price and is sold in the auction, the advertiser earns an advertising credit to a pre-approved value – usually the full retail value of the item sold.
- Your media company keeps the cash from the winning bidder as payment for the advertising credits thus increasing your revenue above existing returns and in real terms.
- Executing an online event auction is an incredibly effective marketing and public relations activity for your business.
- It creates excitement and achieves real cut-through in your local market place.