It’s about the basics after all.
1. Make a good first impression.
It is vital to make a good first impression, quickly. Look sharp, speak well and it goes without saying, be polite. This is how you will be remembered. You won’t necessarily have the chance to recover from making a bad first impression.
2. Have a positive attitude.
People subconsciously want to be associated with others who have an overall positive attitude. Now, we’re not saying be ‘over the top’. You have to be yourself as well, but keep any personal circumstances or emotions at bay and focus on the job at hand.
3. Know your stuff.
Know everything there is to know about your products and services and your competitor’s – and more importantly, know your customers’ needs. Be the salesperson that understands your clients’ needs best, and they’ll choose you – every time. The more confident you are about the ins and outs of what you’re selling and what you’re up against, the easier it will be for you to honestly convey the value you are proposing.
4. Take notes.
It only takes a few minutes for most people to forget substantial portions of what may have been agreed to or discussed in a meeting. Top performing salespeople take notes during a meeting. Both you and your clients will remember what was asked for, and promised in return.
5. Make good on your promises.
Trust is arguably one of the most important elements of any relationship. When you make promises, keep them. This will reinforce with your to clients that you can be trusted.
6. Encourage feedback.
Don’t shy away from criticism. When customers complain, it is actually a buying signal. They want to keep doing business with you on the proviso that the issue is addressed.
7. Never give up.
Sales isn’t easy but success is often right around the corner. Just when you feel like giving up, concentrate on all the reasons why you can succeed.
These habits of highly effective salespeople has been adapted from John Treace, September 2013 piece for Inc.com. Well worth a read.
For information on sales training: https://www.inxcess.com.au/sales-training-post/