Xpress Event Auctions

The Most Compelling and Reliable Tool for Increasing Revenue and New Client Acquisitions.

Xpress Event Auctions allow you to leverage your media’s brand strengths and create a trusted online marketplace. InXcess and our technology partners CityXpress, have helped over 450 global media companies, large and small, in discovering that Xpress Event Auctions are a persuasive and dependable way to secure new advertisers and/ or generate supplementary sales from existing advertisers. Xpress Auctions also boost in-store traffic for the advertising clients involved and produce great deals for consumers creating that impressive Win, Win, Win scenario.

How Do They Work?

Xpress Event Auctions establish a platform that launches your online marketplace with a spectacular event creating a B2C forum for advertisers to sell their products, generate advertising credits and create strategic advertising plans.

The model itself is simple – advertisers provide goods or services in trade for advertising. If their product meets it’s agreed reserve price and is sold in the auction, the advertiser earns advertising credit to pre-approved value. Your media company keeps the cash from the winning bidder as payment for the advertising credits thus increasing your revenue in real terms.

Furthermore, heavy and wide promotion of your event also makes Xpress Event Auctions an incredibly effective Marketing and PR activity that achieves real cut-through.

eMerchantXpress

Continous Trade Marketplaces are a Vibrant, Low-cost, and Revenue-rich Financing Tool.

An alternative method of financing advertising, eMerchantXpress is designed to enhance the unique value and capabilities of your media company. It’s built using a similar platform to Xpress Event Auctions but it operates continuously, creating a fantastic opportunity for your media company to introduce itself to a new class of untapped advertisers and to attract existing clients to participate in additional ad buys.

New streams of ongoing revenue will also assist you in financing the development of new products while InXcess and CityXpress power all aspects of the continuous marketplace at affordable costs that reduces your financial risk. Allow your advertisers to bank advertising credits as a means of pre-financing future campaigns and watch as your eMerchantXpress auction supports and enhances your core business activities.

Your eMerchantXpress marketplace is the answer for attracting small and new businesses that frequently say they can’t afford advertising. Sales executives can add the eMerchantXpress pre-financing program to their selling ‘toolkit’ as a welcome means of overcoming common objections and closing more sales with new advertisers.

Again, that previously inconceivable Win, Win, Win scenario suddenly becomes achievable. Consumers are ecstatic with the great deals available, advertisers are enjoying increased in-store traffic and exposure, and your media company is not only generating greater returns but also benefits from amplified community awareness.