Online Event Auctions

The Most Compelling and Reliable Tool for Increasing Revenue and New Client Acquisitions.

Online Event Auctions allow you to leverage your media’s brand strengths and create a trusted online marketplace.

InXcess, have helped a range of global media companies, large and small, in discovering that Online Event Auctions are a persuasive and dependable way to secure new advertisers and/ or generate supplementary sales from existing advertisers. Online Event Auctions also boost in-store traffic for the advertising clients involved and produce great deals for consumers creating that impressive Win, Win, Win scenario.

In the news: InXcess client 'Click2Bid' WINS at INMA

The 2010 INMA Newspaper Marketing Awards, honouring excellence in newspaper marketing worldwide, were presented at a gala dinner on April 28, before more than 400 delegates to the INMA World Congress in Times Square, New York.

The INMA Awards had earlier this year announced 90 marketing campaigns from 57 newspapers in 19 countries as finalists in the 2010 competition. Although The West Australian's Click2bid faced stiff competition from the other two finalists in its category, The New York Times and The Sydney Morning Herald, it was last night announced the winner in Category 5: Advertising Sales and Retention (over 300,000 circ). Advertising Director David Bignold, Project manager Amanda Burton and InXcess consultant Nicola Walsh were there to accept the award on the newspaper’s behalf.

Read our full media release announcing win here.

How Do They Work? 

Online Event Auctions establish a platform that launches your online marketplace with a spectacular event creating a B2C forum for advertisers to sell their products, generate advertising credits and create strategic advertising plans.

The model itself is simple:

1. Advertisers provide goods or services for auction.
2. If their product meets it’s agreed reserve price and is sold in the auction, the advertiser earns an advertising credit to a pre-approved value - usually the full retail value of the item sold.
3. Your media company keeps the cash from the winning bidder as payment for the advertising credits thus increasing your revenue above existing returns and in real terms.

Furthermore, heavy and wide promotion of your event also makes Online Event Auctions an incredibly effective Marketing and PR activity that achieves real cut-through.

Some of our Clients...